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Why B2B Lead generation is so challenging?
Why B2B Lead generation is so challenging?
The lead lifecycle can be woefully long as the decision making
The lead lifecycle can be woefully long as the decision making involves deep research and multiple people are involved in the final decision.
You need to constantly innovate within the bounds of the same s
You need to constantly innovate within the bounds of the same strategies, tactics & channels that have been hacked to death by thousands of other B2B marketers
Throughout this long lifecycle, you need to create resources a
Throughout this long lifecycle, you need to create resources after resources of high-quality content (with limited manpower at your disposal).
LONG SALES CYCLE
LONG SALES CYCLE
CONSISTANT NURTURING
CONSISTANT NURTURING
COMPETITION
COMPETITION
Technology is everchanging and a B2B marketer needs to be updat
Technology is everchanging and a B2B marketer needs to be updated with the in and outs of the solution and the the demand challenges to resonate with the audience
TECHNICAL EXPERTISE
TECHNICAL EXPERTISE
3
1
720000/10000
720000/10000
2
65535
900
1004
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